Iran has announced plans to create a Hebrew-language television channel aimed at countering what it describes as “Zionist propaganda” and challenging Israel’s influence in regional media.
The initiative, approved by the Supreme Council of the Cultural Revolution and endorsed by President Masoud Pezeshkian, assigns the Islamic Republic of Iran Broadcasting (IRIB) the responsibility to establish the channel. According to Iranian officials, the project is part of a broader effort to expand the country’s media outreach and project its political narrative into new linguistic and cultural spaces.
“The Zionist regime dominates global media through misinformation,” an Iranian government spokesperson said on IRIB News. “Our goal is to speak directly to Hebrew-speaking audiences and present the realities that Israeli media conceals.”
Expanding Iran’s Media Influence
If implemented, this would mark the first time Iran produces a full-scale international broadcast in Hebrew. Tehran already operates global outlets such as Press TV (English), Al-Alam (Arabic), and HispanTV (Spanish) — each designed to amplify Iran’s geopolitical messaging and challenge Western narratives.
The proposed Hebrew-language channel aims to reach audiences both inside Israel and within the global Hebrew-speaking diaspora, offering political analysis, documentaries, and news coverage framed through Tehran’s lens. Programming is expected to focus on themes such as the Israeli-Palestinian conflict, internal political divisions in Israel, and criticism of Western policies in the Middle East.
Analysts view this move as part of Iran’s broader information warfare strategy, one that prioritizes narrative influence alongside traditional diplomacy and military deterrence.
“Iran has long understood that the battle for legitimacy is as important as the one fought on the ground,” said Dr. Reza Sadeghi, a political researcher at the University of Tehran. “A Hebrew-language channel is a psychological instrument — designed to challenge Israel’s monopoly on narrative.”
Information Warfare
Iran’s plan to broadcast in Hebrew reflects a growing belief within its leadership that control over information is central to regional power. The decision comes amid heightened tensions between Iran and Israel following cyber operations, airstrikes, and mutual accusations of espionage.
By addressing Israeli citizens directly in their native language, Tehran aims to bypass international media filters and engage with Israeli society on its own terms. Observers also note that the move carries symbolic weight, positioning Iran as a state confident enough to enter its rival’s information space.
However, the initiative remains in its early stages. Implementation will require technical infrastructure, linguistic expertise, and international broadcasting clearance. So far, no launch date has been announced, and the plan is still under institutional review.
Skepticism and Strategic Risks
Despite Tehran’s ambitions, experts question how effective such a channel could be. Hebrew-speaking audiences are unlikely to trust content produced by Iranian state media, and Israeli authorities are expected to block access to the channel once it goes live.
Still, even a limited audience could serve Iran’s strategic objectives. The channel would reinforce Tehran’s stance as an ideological counterweight to Israel and signal the regime’s commitment to soft-power competition at a time when direct confrontation remains risky.
“This move is more about projection than persuasion,” said Mahdi Golzari, a Middle East analyst based in Beirut. “It tells Israel that Iran is capable of fighting a war of words — and languages — on its own terms.”
Iran’s plan to establish a Hebrew-language TV channel underscores the evolution of modern geopolitical competition, where media has become a battlefield of influence. Whether the project succeeds in reaching its target audience or remains largely symbolic, it demonstrates Tehran’s determination to challenge Israeli narratives through new and unconventional means.
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