As the first Business-to-Business (B2B) exhibition created specifically for African business professionals to showcase their goods and services to Malaysia, Africa Expo 2022 was introduced as a vital opportunity to enter the Asian markets.
Through Malaysia, it sought to promote bilateral trade between the two largest continents in the world while opening the market for African goods and services to serve Asia and the rest of the globe.
Due to its advantageous location, business-friendly environment, well-connected infrastructure, superior fiber optic technology, and qualified workforce, Malaysia further cemented its position as a prime entry point into the Asia-Pacific region.
Over 77 exhibitors, 147 delegates, 33 hosted buyers, and 1257 visitors participated in the three-day African Expo 2022.